An Innovative Virtual Challenge to Move, Fundraise, and Commemorate Blood Cancer Awareness Month
Rye Brook, NY (August 25, 2020) – Having blood cancer is tough. Having blood cancer now is even tougher. The Leukemia & Lymphoma Society’s (LLS) Team In Training campaign is partnering with leading event technology platform, haku, to raise awareness and funds in support of LLS’s goal of creating a world without blood cancer. Today, LLS is launching Team In Training’s Resilience Challenge, a movement and fundraising challenge encouraging participants to complete 50 miles of movement and $500 of fundraising during September, Blood Cancer Awareness Month.
Team In Training’s Resilience Challenge kicks off on September 1, with free online registration opening on August 17. This 30-day initiative aims to inspire, promote community, and encourage healthy habits while supporting LLS’s fight against cancer. The virtual experience will feature exclusive fundraising incentive items from the active lifestyle industry leaders such as Goodr, Headsweats and ROAD iD.
“The Leukemia & Lymphoma Society has helped advance more than 50 blood cancer treatment options approved by the U.S. Food and Drug Administration since 2017 – to honor the great work we have collectively done, we are inviting individuals, families, friends and communities to move 50 miles and fundraise $500,” said Yana Anderson, VP, LLS Campaign Development Athletic Initiatives. “Team In Training’s Resilience Challenge gives us the opportunity to join together as ONE LLS across the country to show our support for patients and beat cancer to the finish line, one mile at a time.”
Utilizing haku’s virtual suite of products and fully native fundraising platform, Team In Training will be offering an unparalleled virtual experience for their community. Through custom solutions designed to drive motivation, participants will find it easier to reach and exceed their goals.
“We’re very excited to help fuel such an amazing and impactful mission,” said haku Founder & CEO, Carlos Escobar. “As a company obsessed with innovation, we’re proud to partner with Team In Training who shares our passion for creating unforgettable new experiences that drive a positive impact.”
LLS was founded more than 70 years ago by a family, for families. As a global leader in the fight against cancer, LLS is committed to accelerating cures for all blood cancer patients and helping patients access the care they need. LLS has played a role in advancing nearly every breakthrough in blood cancer research today, including immunotherapy, genomics, and precision medicine.
LLS’s flagship campaign Team In Training® was formed in 1988. From there, Team In Training has gone on to set the standard for endurance sports fundraising programs worldwide. More than 650,000 teammates have run, walked, hiked, cycled, climbed and competed in triathlons.
CLICK HERE to register for LLS’s Team In Training’s Resilience Challenge.
About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society® (LLS) is a global leader in the fight against cancer. The LLS mission: cure leukemia, lymphoma, multiple myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care.
Founded in 1949 and headquartered in Rye Brook, NY, LLS has chapters throughout the United States and Canada. To learn more, visit www.LLS.org. Patients should contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m., ET.
haku is an unparalleled technology partner that forward-thinking event organizers work with to plan, manage, promote, and sell-out their events. Through state-of-the-art technology and an all-in-one platform, world-class organizations can better plan events, track progress, engage with participants, and move their events and businesses forward, all while utilizing an all-encompassing technology ecosystem. haku is trusted by organizations such as the Boston Athletic Association, Bank of America Chicago Marathon, Team In Training (LLS), Marine Corps Marathon Organization, J&A Racing, Houston Marathon, Big Sur Marathon, Atlanta Track Club, Philadelphia Eagles, Mercedes Benz Corporate Run, and many more.
To learn more about haku, please visit www.hakusports.com